Vectra AI came to MTX with a clear ambition: a 24sqm space that felt anything but small, designed to draw people in, showcase their cybersecurity platform and leave a genuine impression on a busy show floor. The brief was as much about character as it was about capability.

Working from Vectra AI’s brand identity, we designed a towering structure that immediately stopped people in their tracks, anchored by the now much-talked-about Roaming Eye. An integrated LED screen brought the platform’s network observability and AI-driven capabilities to life within the space, while the surrounding structure did the work of pulling visitors in from across the hall. Vectra AI’s team were also conscious exhibitors who cared about the end of show life from the very beginning, making this a project that delivered on every level.