At SIGEP Asia 2026, Oatly’s 18sqm open-concept booth was designed to maximise brand visibility and visitor engagement. Bold checkerboard graphics, oversized typography and vibrant product visuals transformed the back walls into an impactful brand statement, while a centrally positioned tasting bar created a natural gathering point for product sampling and conversations. The open layout encouraged seamless circulation from both aisles, resulting in a fun, immersive experience that perfectly captured Oatly’s distinctive brand identity.